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The ultimate guide for hiring HubSpot developers
HubSpot has become a staple for companies looking to boost their inbound marketing strategy. Businesses rely on HubSpot to make them more visible and findable online. But to fully utilize this powerful tool, you need the right HubSpot developer on your team. The challenge is that the market for skilled HubSpot developers is highly competitive.
We screen over 2 million developers every year to connect businesses with the top 1% of tech talent in LATAM. Now, we’re here to help you hire a top HubSpot developer, too.
But what makes a HubSpot developer truly successful? It’s not just about technical skills. The best developers are experienced with HubSpot’s tools, can integrate seamlessly into your existing systems and know marketing best practices. They also have the soft skills to work with your team. This guide will walk you through the hiring process so you can find a HubSpot developer that will help you achieve your goals.
Before you start hiring
Project or Team Requirements
Make a note of the technical skills required for your project in the job listing. For example, your project might require proficiency in HubSpot’s specific features, such as developing custom modules for the HubSpot CMS or experience with implementing and managing complex workflows in HubSpot’s Marketing Hub. Be clear when defining these technical requirements so you can attract candidates who have the qualifications to meet your project’s goals.
Timeline and Budget
Having a clear timeline and budget will help you find the right Hubspot developer. Consider project urgency, milestones and budget constraints. Will you need a full-time employee, contractor or agency? By defining these elements up front, you can avoid or even prevent delays and cost overruns.
Niche Experience in HubSpot
When hiring a HubSpot developer, it’s good to look for professionals who have niche experience. Maybe that’s in specific industries like media or education or particular aspects of HubSpot. For example, if your project involves managing a large inbound marketing campaign for a media company, a developer with experience in optimizing HubSpot’s content strategy tools, such as the SEO recommendations feature or blog post analytics, would be highly valuable.
Modernization
It’s important to hire HubSpot developers who are skilled in the platform and modernization. This means updating legacy code with JavaScript frameworks like React or Vue.js, integrating new HubSpot features such as custom behavioral events and using HubL for dynamic content. A developer focused on modernization will ensure your project uses the latest technologies to improve user experience, conversion rates and ROI.
Collaborative Mindset
HubSpot development often involves working with developers, designers, copywriters and other team members. For example, when customizing workflows or integrating features, developers need to align with designers on user experience and with copywriters on content. It’s important to hire HubSpot developers who excel in these collaborative settings and can communicate effectively across disciplines.
14 Skills Every HubSpot Developer Should Have
HubSpot is a customer relationship management (CRM) platform that allows businesses to streamline their marketing, sales and customer service processes. With tools from email marketing to lead nurturing and analytics, HubSpot helps companies craft cohesive, efficient inbound marketing strategies.
To fully utilize the platform’s capabilities, businesses need skilled HubSpot developers who can unlock valuable insights, enhance customer engagement and boost conversion rates. Plus, as data-driven decision-making becomes a higher priority in digital marketing, expertise in HubSpot is a highly sought-after skill.
A HubSpot developer’s role goes beyond technical skills. It also requires a deep understanding of marketing strategies, customer behavior and the ability to contribute to team dynamics. When you hire Hubspot developers, note that the most effective developers combine their technical skills with the ability to work closely with marketing teams.
Technical Skills to Look for in Your Ideal HubSpot Developer
1. HubSpot CMS Expertise
The ideal candidate should be familiar with the HubSpot Content Management System (CMS) to design, develop and optimize websites. This includes experience creating custom templates and modules to meet business requirements.
2. HubSpot CRM Customization
Look for a developer who has experience customizing HubSpot CRM, including setting up custom properties, pipelines and reporting features for your business.
3. API Integration
The developer should be skilled in using HubSpot’s APIs to integrate with third-party systems, build custom applications and automate data exchange between different platforms.
4. Workflow Automation
They should have experience creating and managing automated workflows in HubSpot to streamline and enhance marketing, sales and service processes.
5. Landing Page and Email Development
The developer should have experience designing and developing landing pages and email templates within HubSpot’s Marketing Hub to drive engagement and conversions.
6. Data Management and Reporting
The ideal candidate should be able to manage and analyze data within HubSpot, including setting up dashboards, creating custom reports and ensuring data accuracy and integrity.
7. SEO and Performance Optimization
They should have knowledge of SEO best practices and techniques for optimizing website performance and user experience within the HubSpot platform.
8. Custom Code Implementation
A good Hubspot developer should have experience with custom coding using HubSpot’s development tools, such as HubL (HubSpot Markup Language), JavaScript, HTML and CSS to create custom solutions.
9. Integration with Other Tools
Look for experience with integrating HubSpot with other marketing, sales and customer service tools such as CRM systems, email platforms and analytics tools to ensure a smooth workflow.
10. Security and Compliance
The ideal candidate should understand best practices for security and compliance within the HubSpot platform, including data protection and user access controls.
Soft Skills to Look for in Your Ideal HubSpot Developer
11. Mentoring
In HubSpot development, experienced developers often mentor junior colleagues, helping them master CRM customization, build efficient workflows and create SEO-optimized landing pages. By sharing knowledge, they create a more skilled and cohesive team, leading to better project outcomes.
12. Curiosity
Curious developers are essential in a constantly evolving platform like HubSpot. Those who are eager to learn new features and strategies stay ahead of industry trends by implementing innovative solutions like data management with Operations Hub or campaign reporting.
13. Reliability
Reliable HubSpot developers ensure project execution by meeting deadlines for tasks such as creating CRM properties or launching landing pages. Their reliability is key to client satisfaction and project success.
14. Work Ethic
A strong work ethic means not just completing tasks but striving for excellence. Developers who go the extra mile by testing workflows or fine-tuning email campaigns ensure every detail meets the highest standards.
9 Questions to Identify Top HubSpot Developers
When interviewing HubSpot developers, it's important to ask questions that first assess the candidates' technical skills and knowledge. Employers will also usually conduct a coding test to further assess specific on-the-job knowledge.
The following set of questions aims to uncover not only the developer's technical knowledge but also their problem-solving abilities, teamwork, communication skills, and adaptability—all crucial traits for success in a collaborative environment.
Here are a few examples of technical interview questions:
1. Can you describe a time when you had to customize HubSpot for a unique client requirement?
I once worked with a client who needed a custom integration between HubSpot and their internal CRM system. The challenge was to sync contacts and deal with information bi-directionally. I utilized HubSpot’s API to develop a middleware that handled the data synchronization.
I also set up custom workflows within HubSpot, which allowed me to trigger specific actions based on the data exchanged. The solution was well-received as it streamlined the company’s processes and reduced the need for manual data entry, significantly improving their operational efficiency.
2. What steps do you take to ensure data accuracy and integrity in HubSpot?
Data accuracy and integrity are paramount in all my HubSpot projects. I set up clear data input standards and validation rules within forms and contact properties. I also regularly audit the database for duplicates and incomplete records with the help of HubSpot’s data-management tools.
Plus, I implement workflows that automatically update or alert users when data discrepancies are detected to help them stay on top of it all. By maintaining clean and consistent data, I ensure that the marketing and sales teams have reliable information to work with.
3. How do you stay up-to-date with the latest features and updates in HubSpot?
To stay current with HubSpot’s latest features and updates, I regularly attend HubSpot website webinars, participate in the HubSpot Community, and follow HubSpot’s official blog.
Additionally, I subscribe to newsletters and join forums where industry professionals discuss best practices and new developments regarding all things HubSpot. I also experiment with new features in a sandbox environment before applying them to live projects. This continuous learning approach helps me leverage the latest tools and techniques to provide the best solutions for my clients.
4. Can you describe how you handle integrating third-party applications with HubSpot?
I start by assessing the compatibility between HubSpot and the third-party app, and then I plan the integration strategy. That strategy may involve HubSpot API integration calls, middleware, or Zapier.
Whichever way I go, I ensure data flows correctly between systems, accurately mapping fields and setting up error handling to catch any potential issues. Testing is a crucial part of the process to make sure that the integration works seamlessly and adds value to the client’s workflows.
5. Can you describe a project where you used the HubSpot CMS in conjunction with the HubSpot API? How did you approach the HubSpot development process, and what challenges did you encounter?
In a recent project, I used HubSpot CMS to build a custom website and integrated third-party tools via the HubSpot API. I designed flexible templates within the CMS and used the API to pull data from external systems, ensuring a seamless user experience.
A key challenge was maintaining data security and efficiency without affecting CMS performance. I tackled this by optimizing API calls and using caching strategies. This project enhanced my skills in using HubSpot CMS in complex scenarios.
6. Share a time when you worked closely with marketing or sales teams to tackle a HubSpot-related issue. How did you make sure everyone was on the same page and worked well together?
This question evaluates how well a Hubspot developer communicates and collaborates with non-technical team members.
7. When you have several HubSpot projects with tight deadlines, how do you prioritize what needs to be done? And how do you handle any surprises that come up?"
This question assesses a Hubspot developer’s ability to manage time and stay organized while dealing with multiple responsibilities.
8. Can you describe an instance where you had to change your approach during a HubSpot project because the company’s needs shifted? How did you manage the change and keep everything moving forward?
This question gauges how well a Hubspot developer adapts to changing requirements and manages project adjustments.
9. Have you ever faced a tricky technical problem in HubSpot that needed a creative solution? How did you tackle it, and what was the result?
This question focuses on a Hubspot developer’s problem-solving skills and creativity in overcoming technical challenges.
FAQ
What qualifications and certifications should I look for in a HubSpot developer?
When you hire a HubSpot developer, look for a candidate who has relevant HubSpot certifications, such as HubSpot CMS Developer Certification or HubSpot Integration Certification. Additionally, experience with HubSpot's APIs, CMS, and CRM is beneficial. A strong portfolio demonstrating successful projects and technical proficiency with HubSpot tools are also valuable.
How can a HubSpot developer help improve my company’s inbound marketing strategy?
A HubSpot developer can enhance your inbound marketing strategy by optimizing your HubSpot setup. This includes creating custom landing pages, implementing effective CTAs, and configuring automated workflows. They can also integrate HubSpot with other tools you use and provide technical solutions that improve lead capture, nurturing, and conversion rates.
How can I ensure that a HubSpot developer will fit well with my existing team and company culture?
To assess cultural fit, look for a HubSpot developer who demonstrates strong communication skills, a collaborative mindset, and the ability to adapt to your team’s working style. During the interview process, discuss their previous experiences working with cross-functional teams and their approach to collaboration. Consider conducting a team interview or trial project to gauge how well they integrate with your team and contribute to your company culture.
How much experience should a great developer have with the HubSpot platform?
When you hire a HubSpot developer, look for extensive experience with the HubSpot platform and its various tools and functionalities. This experience should cover the HubSpot CMS for creating and managing website content, HubSpot CRM for customer relationship management, and HubSpot Marketing Hub for automating marketing processes. They should also be skilled in using HubSpot’s APIs for integrations and custom development.
What are the key benefits of investing in professional HubSpot development?
Investing in professional HubSpot development offers several key benefits. Expert developers can tailor HubSpot’s features to fit your specific business needs, which ensures that your CRM, marketing automation, and sales tools are optimized for performance. They can also integrate HubSpot with other systems, streamline processes, and implement custom solutions that enhance user experience and data accuracy.
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