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Urban Outfitters Case Study - Retail and E-Commerce
Helped Urban Outfitters’ Stock Rebound, Hit 38% Increase in Net Profits
The summary.
When the pandemic shuttered brick-and-mortar operations, Urban Outfitters needed to pivot to e-commerce. We improved their site speed and navigation helping the stock to rebound to pre-pandemic prices.
“When the management team at BairesDev described the way their screening process verified technical and language proficiency we were optimistic. After interviewing the team we knew we had the right partner.”
Director of Technology, URBNAbout Urban Outfitters
URBN is a portfolio of global consumer brands. Founded in 1970, Urban Outfitters' success hinges on a strong customer-centric brand bolstered by a consistent in-store shopping experience across 700 locations worldwide. They reported a net income of $311 million USD in 2022.
The challenge.
In early 2020, the pandemic shuttered its brick-and-mortar operations. URBN needed to pivot to e-commerce — fast. To remain competitive, they decided to launch pure-play e-commerce operations for Urban Outfitters, Anthropologie, and Free People.
URBN needed to optimize its website performance to accommodate the spike in traffic and boost online conversion rates. With a condensed timeline and an uncertain, rapidly-changing market, the URBN leadership team knew they needed external help. They turned to us for our e-commerce and software development expertise.
In early 2020, the pandemic shuttered its brick-and-mortar operations. URBN needed to pivot to e-commerce — fast. URBN needed to optimize its website performance to accommodate the spike in traffic and boost online conversion rates.
The solution.
Within 2 weeks, we presented URBN with a vetted software development dedicated team of 8 senior devs. The vetted dev team accelerated URBN’s switch to pure-play e-commerce. Our front-end development solutions improved the overall digital shopping experience for URBN’s brands.
The outcome.
We helped Urban Outfitters meet a tight deadline in an uncertain market. Our team of 8 senior engineers helped:
- Maximize revenue by reducing check-out errors
- Improve site speed
- Improve navigation on both mobile and desktop platforms
- Increase profit margins with improved e-commerce and operational efficiencies
URBN beat Wall Street expectations, helping the stock rebound to pre-pandemic prices.
They reported double-digit growth in digital channel sales in 2020 and a 38% increase in net profits in Q3 2020.
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