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R/GA Case Study - Marketing and Advertising
User-Centric FemTech App Development
The summary.
R/GA needed help with developing Spot-on, a period and birth control tracker. We developed the app with functionalities like mood tracking, calendar, period predictions, and reminders.
"Having access to such a vast pool of talent in Latin America, BairesDev allows us to staff our teams and, therefore, to execute our projects faster than ever, with solid and committed engineers. Their staffing process is way better than any other outsourcing company in the region, so we can always rely on them."
SVP Managing Director LATAM, R/GAAbout R/GA
Established in 1977, R/GA is a global creative network, working across communications, brand design, customer experience, and customer relationships. They specialize in web, mobile, social, retail, product innovation, brand development, and business consulting.
The challenge.
One of R/GA’s largest clients sought support in app development. The app, Spot-On, is a period and birth control tracker for women. It allows them to track their menstrual cycle, fertility, or any contraceptive method that affects it, including the pill, patch, ring, shots, or IUD/implants.
One of R/GA’s clients sought support to develop the Spot-On app, a period and birth control tracker.
The solution.
We provided R/GA with staff augmentation services, offering senior software engineering profiles for the app development project.
The outcome.
During our staff augmentation engagement, our engineers:
- Developed functionalities like mood tracking, calendar, period predictions, and reminders.
- Provided iOS and Android app development.
- Focused on fixing bugs to maintain high performance.
Our senior engineers delivered outstanding user-centric results to enhance user interactions and engagement.
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