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Arlo Case Study - Security
Custom Website Redesign to Display Arlo Smart Home Security Series
The summary.
Arlo needed a dynamic website to display its security cameras, doorbells, and floodlights. Over 5 years we built Arlo an impactful website and provided ongoing maintenance and support.
About Arlo
Arlo designs wireless security cameras, smart doorbells, and floodlights. Their goal is to deliver a seamless, smart home security system. The company has an annual revenue of $490 million USD. Arlo has 2 million paid subscribers.
The challenge.
In 2022, the estimated size of the global video surveillance market reached $56.90 billion USD. Capturing this competitive market requires a sleek website. Arlo needed expert guidance to create an impactful website to sell more products.
The redesign focused on intuitively displaying their range of products. Arlo's price ranges accommodate different customers. Their most affordable video surveillance model starts at $40. Their premium models reach $300. The website needed to give customers ways to easily filter products for their budget.
To improve their UX, they requested a 'shop and compare' feature and expandable menus. The expandable menus would display their range of products above the fold on all web pages. We partnered with Arlo for custom website development. We focused on dynamically displaying their smart home security systems.
Arlo needed an impactful website to sell more products. To improve their UX, they requested a 'shop and compare' feature and expandable menus. The expandable menus would display their range of products above the fold on all web pages.
The solution.
We provided a team of 6 front-end developers. Arlo chose a staff augmentation model to fill in gaps in their internal team's expertise.
All technologies used.
The outcome.
During our five-year partnership with Arlo, we:
- Redesigned the website
- Provided ongoing website maintenance and support
Arlo is an award-winning smart home security brand. They won the CES Innovation Award 4 years in a row. We partnered with Arlo to ensure their website matched their reputation for outstanding design.
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