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Say Hello to Our New Brand!

We've just unveiled our new look, following a fresh branding that reflects our evolution over the past 14 years. What has changed and what remains the same?

BairesDev Editorial Team

By BairesDev Editorial Team

BairesDev is an award-winning nearshore software outsourcing company. Our 4,000+ engineers and specialists are well-versed in 100s of technologies.

2 min read

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Yes, we look a little different now. We’ve got a new logo, colors, and identity to reflect our evolution. Here is why.

Why change?

“At BairesDev, we’re on a mission to move the world forward, including ourselves. As we’ve evolved as a company, we needed a look representing our personality, innovation, and future-focused approach.”
– Nacho de Marco, CEO and Co-Founder.

We are still the same BairesDev you love, but in the past 14 years, we’ve evolved to become one of the top fastest-growing software outsourcing companies, earning recognition from the biggest names in business, including Inc., Clutch, and Insider, and working with all sorts of clients, from startups to Fortune 500 companies.

The new brand represents our future-focused approach and evolution. Countless code lines, tenacity, and strong teamwork have boosted access to innovative and disruptive tech solutions in 100+ industries, including finance, healthcare, agriculture, and retail.

What changed?

The new logo consists of two semicircles, representing the union of two parts: us + our clients, and the company + its people. The orange palette represents energy, excitement, innovation, and warmth. Learn more about our new identity here.

We will continue to be an expert partner to hundreds of global brands for their software development. We work with our clients to cover all their technology needs, integrating at the beginning of the planning process. We’re subject matter experts who add value and advance your business goals. We find you the right people and the right way forward.

What remains the same?

Despite all the changes discussed in the previous sections, we retained the same essence that allowed us to gain the trust of 1K+ companies and access to one of the world’s largest talent pools with 1M+ yearly applications and a global, fully remote workforce of 4K employees in 50 countries. And, in case you were wondering, all our team members are still selected from the top 1% of candidates.

Our new campaign, “We’re here,” reflects our desire to keep growing with our talent, clients, and partners to go further and continue moving the world forward with game-changing tech solutions.

Today, we’re on a path where expertise, excellence, and, above all, great people meet to tackle the dynamic challenges of the future. Let’s talk about evolving your goals and coding the future together. 

We’re here. And we can take you there. 

Key Questions

Why are you changing now?
We are revamping our brand to reflect how we've become one of the fastest-growing software outsourcing companies.

What has changed?
We have a new brand, visual, and verbal identity. We have updated our logo, color palette, and font. You will see it on our website and all our communications, but our company remains the same and is still run by the same leadership team.

Why have you decided to change the brand?
We decided to evolve our brand to reflect our global presence and culture better. While our clients trusted and enjoyed working with us, our old brand's impression was limited to one-on-one interactions. The new brand aligns perfectly with our values and mission, creating a more robust representation of our company and enhancing our overall brand identity.

Are your services changing?
No, our services and mission to partner with our clients and deliver high-quality software solutions remain the same.

Will I still work with the same team that manages my account?
Of course, the rebranding process will not affect our teams or projects. We aim to showcase a brand that accurately reflects how we have evolved. During this transition, our top priorities are clear communication, continuity of service, and exceptional customer support.

What will happen to my application/recruiting process?
Our processes keep working smoothly. The rebranding does not affect candidates' applications or recruiting processes.

BairesDev Editorial Team

By BairesDev Editorial Team

Founded in 2009, BairesDev is the leading nearshore technology solutions company, with 4,000+ professionals in more than 50 countries, representing the top 1% of tech talent. The company's goal is to create lasting value throughout the entire digital transformation journey.

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