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Just What Is a Killer-App and Why Does It Matter?

In today's rapidly evolving technological landscape, the term "Killer App" has become a buzzword, signifying a transformative application that drives the adoption of a new technology or platform. But what exactly is a Killer App and why does it matter?

Facundo Molina

By Facundo Molina

Chief Business Development Officer Facundo Molina drives sales processes and BairesDev's fast growth pace while also improving company relations.

15 min read

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Let me start by saying this: if you’re not creating a Killer App, then what are you doing? In this competitive landscape of technology advancements and ground-breaking innovations, having just any old application won’t cut it anymore.

Or that’s what some people want you to believe.

Before we dive into what makes an app “killer,” and if anyone can just make one, let’s talk about why this concept is so important. You see, back in the early days of computing, any old program would do because options were limited. Now there are more apps than I can count on my fingers and toes combined! With so much competition fighting over your attention, how can one stand out?

The answer is simple: create something that people can’t live without—something that becomes synonymous with your brand name, like Google or Uber.

Think about it like a baseball game. You don’t go to watch an entire game just for any ol’ reason—instead, you go to witness those once-in-a-lifetime catches or home runs that set records. This means that as developers, it’s our job to bring forward innovative, match-winning streaks through these once-in-a-lifetime moments called Killer Applications. Once we’ve delivered some absolutely mind-blowing features and made sure everything else functions seamlessly—boom! We end up with adoring fans who actually look forward to utilizing our services daily.

Rather than thinking of it as a product, it would be more fitting to think of a Killer App as a moment in time—one so significant and groundbreaking that it marks a before and after in the industry. Killer App isn’t just an edgy term. It’s quite literally an app that kills the competition—something so disruptive that traditional forms of commerce get left behind (Blockbuster, anyone?).

In other words, crafting a Killer App is essential if you want your product/service/application/whatever-you’re-building to have staying power in today’s fast-paced digital age. But can you just build one out of sheer willpower? Or is it like a work of art? Is it something that you can just replicate or create on a whim?

Whatever may be the case, there is one thing we can all agree on—making a killer app is hard, sometimes because it’s technologically difficult, and other times because it’s so simple and obvious that no one sees it as an opportunity. So, does the fact that it’s hard mean we shouldn’t try to pursue a Killer App? Of course not, quite the opposite actually.

Defining Killer Apps: What Are They and How Do They Work?

Now you might be wondering, What makes an app so killer anyway? Well, it’s pretty simple. Killer Apps are software programs that take advantage of new technology or innovative features in a way that hasn’t been done before. They’re like Big Foot-sized footsteps in the sand of innovation.

Let me give you an example: remember when Pokemon Go came out? It combined GPS tracking with augmented reality to create this immersive gaming experience where players could interact with virtual Pokemon characters in real-world locations… mind blown! That was definitely a Killer App because nobody had ever seen anything like that before.

But here’s the thing, creating a Killer App is easier said than done—it takes creativity and guts to come up with something truly unique and game-changing. You gotta conjure up ideas from thin air and hustle hard to see them through till release day. As much as we love our technology, folks, sometimes you gotta make sure those wires don’t get crossed!

That being said though, having one can completely change your life (and bank account!). If your app goes viral, then suddenly everyone knows who you are overnight, and offers start pouring in left-right-and-center for everything from sponsorships to collaborations and investments. A Killer App is the best kind of business card—everyone has heard of it by consequence of you.

The History of Killer Apps: From the First Computer Programs to Modern-Day Apps

The concept of “killer” applications can be traced all the way back to the early days of computing in the 1950s and ’60s. Back then, mainframe computers were beasts that only big corporations and government agencies could afford to use. But as businesses began to recognize the value in using these machines for accounting and data processing tasks, developers started churning out specialized programs to run on them.

One example of a Killer App from this era was IBM’s FORTRAN programming language. It became so popular among scientists and engineers because it allowed them to write complex equations more efficiently than ever before—which until then had been done by hand—leading many businesses to invest heavily into mainframes with FORTRAN compatibility.

Then came personal computers (PCs), which brought computing power down from enterprise-level machines into our homes. And with that shift came new opportunities for developers looking to create even more powerful apps.

One such PC-era juggernaut was Microsoft’s Office Suite: WordPerfect may have ruled supreme at first, but Microsoft kept improving their version until everyone jumped ship over time, moving over their preferred operating system to either Windows or MacOs, since both now offered Office Suite.

Finally, we arrive at modern-day smartphones. With billions in circulation around the world today, there seems to be no end as customers continuously search for new ways they can add more value to their lives through flexible applications, allowing everything from hearing medical opinions online via the telemedicine app TalkToMedic or media consumption like Tiktok.

As much as things change quickly though, it often seems like they stay roughly the same, with people always hunting for the next coolest tip on productivity tools, while also reminiscing about the good old days’ first floppy disc or the biggest hit past becoming the future envy generation.

Notice how each jump in this rather short summary points to a moment in time where technology was evolving in such a way that we had both the opportunity to build new tech and the social need of acquiring said technology. Personal computers are the logical outcome of miniaturization and the economic opportunity for new users and enthusiasts to acquire these devices. And herein, dear reader, is where I think that the secret sauce lies: it’s a matter of timing.

What Do You Mean Creativity Isn’t About Talent?

I’m going to let you in on a little secret: Pokemon Go wasn’t the first app of its kind, so what made it so popular? What turned it into a market leader in its own little segment in the world of gaming?

On one hand, we can’t overlook the massive appeal of a brand like Pokemon, but if that’s all it takes then every product based on a massive media franchise would be a hit, and that couldn’t be further from the truth.

Pokemon Go was an innovative product—there is no doubt about it. There is something really alluring in the idea of throwing a pokeball to catch a monster in real time. But if innovation is all it takes, we wouldn’t talk about products being “ahead of their time.”

I could keep on going down the list and talk about quality, marketing, and everything else under the sun, and I can promise that we will find that it’s not enough. It’s a combination of different factors that align at the right moment to cause a social reaction, like a chemical experiment that can only be done at a certain temperature. One that explodes unexpectedly but gives the scientist superhuman powers.

The ancient Greeks had two different words for time: Chronos and Kairos. The first is time as we understand it—something that advances, like a ticking clock (at least from our perspective). Much like the titan that ate his children, time devours everything and we can’t escape it; it is always pushing us forward. As part of the world of technology, I think we can all see how pertinent the image of Chronos is in relation to the passage of time.

But what is kairos? While there isn’t a direct translation to the English language, it roughly means “a decisive moment” or the “perfect opportunity to take action.” It was often used in the study of rhetoric to indicate the perfect moment to talk to the audience or to make an argument.

Perhaps it isn’t the best example, but look at how in 2021–2022 the world was consumed by the idea of the metaverse. The technology wasn’t there yet (and still isn’t as of the writing of this article), but the idea (that may now seem even a bit silly) struck a chord in an economy and a society that had been on lockdown for over two years.

It was the perfect moment to talk about a digital reality where we could interact with the world from the safety of our homes. It was an idea that fed on the desire of people to go out, have fun, meet others, and socialize. Unfortunately, the few products that actually tried to push forward the idea didn’t live up to the expectations of the target audience.

In other words, a Killer App isn’t just innovation; there is a kairos to it. And while the ancient Greeks only had the intuition to feel the kairos and act, we have data and artificial intelligence helping us find patterns and make predictions about the world. To make a Killer App we have to do more than create something new; it has to be released at the right time.

The Impact of Killer Apps on Society: How They Have Changed Our Lives

Have you ever stopped to think about how much Killer Apps have changed our daily lives? I mean, we now rely on these apps for everything from ordering food deliveries to streaming our favorite TV shows. Some of us even use them to find true love (I kid you not!).

Just a few years ago, life was very different. We didn’t have apps like Uber or Lyft, and people had to physically hail taxis on the streets. Ordering food meant calling restaurants and waiting for what felt like an eternity for it to be delivered. And when it came down to finding information online, we were stuck with slow-loading web pages that were all text-based (and that’s just the Millennials; I’m sure Gen X has plenty of stories about going to libraries).

But now? Now things are as easy as pie! We can order groceries and have them delivered straight to our homes in under an hour! Our refrigerators can automatically order products to replenish stock. Think about it for a second; how crazy is that? A decade ago ,all this seemed far fetched.

And let’s not forget the impact of social media platforms like Facebook and Instagram on society! It’s amazing how connected we are because of these platforms! Don’t get me wrong—I understand there are some downsides too. For one thing, Killer Apps like TikTok can be incredibly addictive…and don’t even get me started on security risks! Though things seem to be changing. But overall, I think they’ve made our lives so much easier.

You see, what makes a truly great app isn’t just its technical abilities—it’s whether or not it solves problems in people’s day-to-day lives. And, boy oh boy, do they solve problems! It reminds me of Steve Jobs’ vision for technology: “We’re here to put a dent in the universe.” In my opinion, Killer Apps have done exactly that—they’ve created an entirely new way of living!

Who knows where this digital revolution will lead us next? All I know is that I’m excited for what the future holds—for ourselves as developers and users alike!

The Business of Killer Apps: How Companies Use Them to Drive Revenue and Growth

Have you ever come across an app that was so amazing and useful it just blew your mind? For me, that app was Slack. I remember the exact moment when I started using it—suddenly, communication with my team became a breeze. We were able to chat in real time, share files effortlessly, and organize our work much better.

But it’s not just me who feels this way about certain apps. You’ve probably noticed how some software catches on like wildfire—everyone starts talking about it and using it religiously. And let me tell you, Killer Apps are more than just cool pieces of software—they can actually be game-changers for businesses looking to drive growth and revenue.

Take Facebook as an example. When it first came out years ago, people thought of it as nothing but a social network for college kids to connect with each other online. But once Facebook introduced its advertising platform based on user data collection—boom!—the company skyrocketed into one of the biggest brands in technology today!

Another classic example is Uber; their digital ride-hailing service has revolutionized transportation by improving the riding experience, along with solving common problems related to travel convenience among consumers worldwide.

Some companies don’t even create Killer Apps; rather, they recognize one and invest heavily in it. Be it by buying the app or by creating a competitor, Snapchat on its own transformed the world of chat and image sharing, even if other products ended up adopting the core ideas of the app.

The bottom line is this: companies that create Killer Apps have found ways to use them as leverage points for profitable business models or even to disrupt entire industry landscapes—something every entrepreneur dreams of doing at least once in his/her lifetime!

I can tell you this much—the future of Killer Apps is going to be one wild ride!

One thing I’m especially excited about is the increasing functionality of voice assistants like Alexa and Google Home. Having a voice assistant at your command is unbelievably useful, and with the adoption of more refined language models like GPT I’m pretty sure we are going to start questioning if our machines aren’t conscious. It’s not just homes that stand to benefit from this technology—imagine having an entire office run by voice commands, or a class assistant that searches for information as the instructor is talking and showing it on screen.

Another area that has me intrigued is virtual reality (VR). I’ll admit that I was skeptical at first—aren’t VR headsets clunky and uncomfortable? But after trying out some prototypes myself, I’m convinced that VR holds massive potential for gaming, education, and even remote work experiences.

To be perfectly honest, a couple of months ago I was skeptical about it, but after a friend asked me to help up an art exhibition using Meta Quest 2 goggles, I was absolutely amazed at the final product. I never imagined that art could be experienced in such an intimate matter.

And yeah, I could talk for hours about large language models. ChatGPT is the Killer App of 2023, and now we are seeing companies investing massive amounts of money in either developing their own platform or integrating AI into their business.

Of course, these are just a few examples—who knows what other inventions could come along in the next few years? All we can do as software developers is stay curious, keep learning new skills and technologies, and be ready for whatever challenges come our way. The future belongs to those who embrace innovation!

How to Identify a Killer App: Tips for Spotting the Next Big Thing

Alright, let’s talk about how to identify a Killer App! Now, I’m no psychic, but over the years of working in this industry, I’ve learned to spot patterns and trends that could indicate big things on the horizon. It’s all about paying attention to what people want and need from their tech.

One of my go-to tips is to look for gaps in the market. Is there something missing that people are clamoring for? That was certainly the case back when smartphones were first gaining popularity. People wanted a device that could offer them so much more than just calls and texts—they craved simplicity and convenience at their fingertips.

Another thing to consider is whether an app has lasting power beyond novelty appeal. Sure, it might be fun or useful for a brief period…but will anyone still care six months down the line? The best apps are those that continue evolving alongside user needs or behavior.

A third factor worth noting is uniqueness: does this app stand out from others like it? Or does it feel like yet another iteration of something already available? It can be tough to break into crowded markets, but innovation always makes its mark (just think of Uber disrupting traditional taxi services).

Ultimately though, predicting which apps will become smash hits remains somewhat unpredictable, since many variables come into play after launch, including competition timings and marketing strategies among other factors mentioned above. However if you keep your eyes peeled and stay attuned to what users want (even if they don’t know they want it yet!), you won’t go far wrong!

Facundo Molina

By Facundo Molina

Facundo Molina is BairesDev's Chief Business Development Officer and is responsible for maintaining and increasing the company's fast growth. He also works to improve internal sales processes while enhancing every customer and lead's experience with BairesDev.

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